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6 min

October 2, 2023

E-commerce Growth During the Pandemic

This case study analyzes the surge in e-commerce during the COVID-19 pandemic.

Overview

The COVID-19 pandemic has transformed consumer behavior, leading to a significant increase in e-commerce sales. This case study explores the factors contributing to this growth.

Factors Influencing Growth

  • Increased Online Shopping: Lockdowns forced consumers to shop online.
  • Convenience: E-commerce offers a convenient shopping experience.
  • Variety: Online platforms provide a wider range of products.

These factors have reshaped the retail landscape.

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CWX (Coventry and Warwickshire Exchange) is an Innovate UK-funded cluster management organisation supporting the Coventry and Warwickshire Immersive and Creative Technologies Launchpad programme. Proudly delivered by the University of Warwick and Coventry University, in partnership with Warwickshire County Council, Coventry City Council, and the West Midlands Combined Authority.

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