Join us as we showcase the innovation of Creative and Immersive Technology sector within the West Midlands region. Bringing together pioneering businesses, award-winning start-ups, investors, and key stakeholders to showcase ground-breaking projects, foster collaboration, and unlock new opportunities.

We’re gathering the most influential players from across the mobility ecosystem — startups, investors, world-class OEMs and industry experts — to foster collaboration and drive innovation. You’ll get to hear from industry thought leaders on the latest market trends, gain insights from curated panel discussions with world-class OEMs and tier 1 suppliers, debate key lessons & learnings from pilots and proof-of-concept projects, and interact with the most promising startups disrupting the sector.

London is the chosen host city for the first-ever European SXSW. An incredible convergence of industries, art forms and innovations is uniting in Shoreditch, from 2-7 June 2025. Catch exclusive previews of hotly-anticipated films, music videos and XR experiences, and discover the boldest new voices in cinema and screen.